PureAlign
PureAlign
UX Design | Visual Design | Branding
UX Design | Visual Design
| Branding
The stylish user-friendly wearable and app platform designed to improve posture alleviate discomfort and enhance well-being.
The stylish user-friendly wearable and app platform designed to improve posture alleviate discomfort and enhance well-being.
OVERVIEW
In today's fast-paced world, stress, poor posture, and digital overload have become part of our daily lives. We often long for a way to find balance and tranquility.
PureAlign is a sleek and intuitive wearable and companion app platform focused on correcting posture, reducing body discomfort, and boosting overall well-being.
In today's fast-paced world, stress, poor posture, and digital overload have become part of our daily lives. We often long for a way to find balance and tranquility.
PureAlign is a sleek and intuitive wearable and companion app platform focused on correcting posture, reducing body discomfort, and boosting overall well-being.
In today's fast-paced world, stress, poor posture, and digital overload have become part of our daily lives. We often long for a way to find balance and tranquility.
PureAlign is a sleek and intuitive wearable and companion app platform focused on correcting posture, reducing body discomfort, and boosting overall well-being.
MY ROLE
UI/UX Design
TIMELINE
May-Aug 2024
TEAM
Individual Project
TOOL
Figma
MY ROLE
UI/UX Design
TIMELINE
May-Aug 2024
TEAM
Individual Project
TOOL
Figma
"Empowering Wellness Through Technology"
"Empowering Wellness Through Technology"
"Empowering Wellness Through Technology"
Final Companion platform design
Adding a device
Easy QR Code scan at the back of each disposable wearable
real-time posture data
Real-time data synced and recorded
Activity data
All activities present including the body stretch and wearable massage
Alerts
Detailed data recorded on app when each alert is getting triggered while the wearable also beeped to alert physically
real-time posture data
Real-time data synced and recorded
Activity data
All activities present including the body stretch and wearable massage
Alerts
Detailed data recorded on app when each alert is getting triggered while the wearable also beeped to alert physically
How can we effectively tackle issues related to physical discomfort and posture problems while promoting efficient body recovery?
How can we effectively tackle issues related to physical discomfort and posture problems while promoting efficient body recovery?
How can we effectively tackle issues related to physical discomfort and posture problems while promoting efficient body recovery?
PROBLEM STATEMENT
Secondary research
Secondary research
Sedentary Lifestyle
Screen Time
Stress & Tension
Lack of Awareness
Muscle Weakness
Sedentary Lifestyle
Screen Time
Stress & Tension
Lack of Awareness
Muscle Weakness
Sedentary Lifestyle
Screen Time
Stress & Tension
Lack of Awareness
Muscle Weakness
related consequences
Pain/ Injury
“Over-exercising and lacking of recovery will increase the pain”
Discomfort
“Usually caused by overuse”
Stress
“can be traced to one or more lifestyle issues”
Pain/ Injury
“Over-exercising and lacking of recovery will increase the pain”
Discomfort
“Usually caused by overuse”
Stress
“can be traced to one or more lifestyle issues”
Pain/ Injury
“Over-exercising and lacking of recovery will increase the pain”
Discomfort
“Usually caused by overuse”
Stress
“can be traced to one or more lifestyle issues”
“Wearables are empowering users to take greater responsibility for their health and care”
“Wearables are empowering users to take greater responsibility for their health and care”
“Wearables are empowering users to take greater responsibility for their health and care”
competitive analysis
lia
“AI-powered system that uses a smart wearable and mobile app to diagnose bad posture and provide the tools needed to correct it.”
Pros
Better accuracy
Customized plans
Comfortable and easy to use
Cons
Exclusive only for neck and back pain
Limited place and time to wear it
ALEX Plus Smart Wearable Posture
“ALEX+ is a smart wearable device that encourages good posture habits by measuring the angle of the neck.”
Pros
Lightweight with flexible legs
Battery can last to 70 hours on a single charge
Coaching app on the companion app
Cons
Limited position that only exclusive for neck
Tech issues, sometimes inconvenient to wear outdoor
BackEmbrace
“A posture corrector that you wear under your clothing and support you under any time.”
BackEmbrace
“A posture corrector that you wear under your clothing and support you under any time.”
Pros
Invisible
Able to wear all time
Cons
Discomfort
Limited effectiveness since not personalized
No differences comparing with traditional corrector
lia
“AI-powered system that uses a smart wearable and mobile app to diagnose bad posture and provide the tools needed to correct it.”
Pros
Better accuracy
Customized plans
Comfortable and easy to use
Cons
Exclusive only for neck and back pain
Limited place and time to wear it
ALEX Plus Smart Wearable Posture
“ALEX+ is a smart wearable device that encourages good posture habits by measuring the angle of the neck.”
Pros
Lightweight with flexible legs
Battery can last to 70 hours on a single charge
Coaching app on the companion app
Cons
Limited position that only exclusive for neck
Tech issues, sometimes inconvenient to wear outdoor
BackEmbrace
“A posture corrector that you wear under your clothing and support you under any time.”
Pros
Invisible
Able to wear all time
Cons
Discomfort
Limited effectiveness since not personalized
No differences comparing with traditional corrector
Design opportunities
USER Interview
“have been experienced body discomfort like neck or back that mainly attributed to bad posture”
“the work is about to sit most of the time”
“don’t really remember or too tired/ lazy to stretch the body after a long day work”
“smart wearables do make me pay more attention to my health ”
“automatically cross legs and get to a hunched posture while working”
“have been experienced body discomfort like neck or back that mainly attributed to bad posture”
“the work is about to sit most of the time”
“don’t really remember or too tired/ lazy to stretch the body after a long day work”
“smart wearables do make me pay more attention to my health ”
“automatically cross legs and get to a hunched posture while working”
Design opportunities
Design opportunities
persona
SWOT Analysis
Strengths
Multi wear options
Holistic well-being
Engagement features
Respond to the current market needs
weaknesses
Competitive wearable tech market
Users may have concern about the data privacy
May require a learning curve for some users (elders)
threats
User preferences and trends may shift, affecting the demand for specific features or designs
Face challenges in standing out from other wearable competitors
Opportunities
Growing trend of health-conscious consumers
Tap into the market of all ages including elders
Collaborations with health professionals and wellness
experts/ brands
threats
User preferences and trends may shift, affecting the
demand for specific features or designs
Face challenges in standing out from other wearable
competitors
Strengths
Multi wear options
Holistic well-being
Engagement features
Respond to the current market needs
weaknesses
Competitive wearable tech market
Users may have concern about the data privacy
May require a learning curve for some users (elders)
threats
User preferences and trends may shift, affecting the demand for specific features or designs
Face challenges in standing out from other wearable competitors
Opportunities
Growing trend of health-conscious consumers
Tap into the market of all ages including elders
Collaborations with health professionals and wellness
experts/ brands
threats
User preferences and trends may shift, affecting the
demand for specific features or designs
Face challenges in standing out from other wearable
competitors
Strengths
Multi wear options
Holistic well-being
Engagement features
Respond to the current market needs
weaknesses
Competitive wearable tech market
Users may have concern about the data privacy
May require a learning curve for some users (elders)
threats
User preferences and trends may shift, affecting the demand for specific features or designs
Face challenges in standing out from other wearable competitors
Opportunities
Growing trend of health-conscious consumers
Tap into the market of all ages including elders
Collaborations with health professionals and wellness
experts/ brands
threats
User preferences and trends may shift, affecting the
demand for specific features or designs
Face challenges in standing out from other wearable
competitors
To create a disposable stylish and user-friendly smart wearable and companion app platform that actively combats poor posture, alleviates body discomfort, and enhances overall well-being.
To create a disposable stylish and user-friendly smart wearable and companion app platform that actively combats poor posture, alleviates body discomfort, and enhances overall well-being.
SOLUTION
To create a disposable stylish and user-friendly smart wearable and companion app platform that actively combats poor posture, alleviates body discomfort, and enhances overall well-being.
SOLUTION
disposable wearable design
Core Layer (closest to skin):
Posture Sensor
Bluetooth Sensor
Vibration Motor (extend slightly when activated, and retract when not in use)
Battery
Intermediate Layer:
Buzzer
Outer Layer (Facing away from skin):
This layer could serve as a protective and structural layer to encase the components in the core and intermediate layers
Core Layer (closest to skin):
Posture Sensor
Bluetooth Sensor
Vibration Motor (extend slightly when activated, and retract when not in use)
Battery
Intermediate Layer:
Buzzer
Outer Layer (Facing away from skin):
This layer could serve as a protective and structural layer to encase the components in the core and intermediate layers
APP ICON
design system
next step
Building the physical smart wearable with all the sensors for further real-data feedback
Partnering with healthcare professionals Developing a comprehensive marketing strategy to reach a wider audience
Conducting user-testing to refine the design and functionality
next step
Building the physical smart wearable with all the sensors for further real-data feedback
Partnering with healthcare professionals Developing a comprehensive marketing strategy to reach a wider audience
Conducting user-testing to refine the design and functionality
next step
Building the physical smart wearable with all the sensors for further real-data feedback
Partnering with healthcare professionals Developing a comprehensive marketing strategy to reach a wider audience
Conducting user-testing to refine the design and functionality