Rivian Cockpit Concept 2035
Rivian Cockpit Concept 2035
Rivian Cockpit Concept 2035
UX Design | Visual Design | Automative Design | Brand Research | Storyboard
UX Design | Visual Design | Automative Design | Brand Research | Storyboard
UX Design | Visual Design | Automative Design
| Brand Research | Storyboard
Rivian's cockpit in the future with the focus on community, nature-friendliness and connectivity.
Rivian's cockpit in the future with the focus on community, nature-friendliness and connectivity.
OVERVIEW
"In 2035, Rivian is more than just an automaker; we are the epitome of electric adventure and mobility for everyone."
Rivian's future cockpit focuses on community, nature-friendliness, and connectivity, creating a seamless, empowering adventure experience with advanced technology. The design features are showcased in a storytelling-focused short film.
"In 2035, Rivian is more than just an automaker; we are the epitome of electric adventure and mobility for everyone."
Rivian's future cockpit focuses on community, nature-friendliness, and connectivity, creating a seamless, empowering adventure experience with advanced technology. The design features are showcased in a storytelling-focused short film.
MY ROLE
Brand &User Research
Interface Visual Design
TIMELINE
Sep-Dec 2023
TEAM
Team Project
TOOL
Figma, Midjourney, AE
MY ROLE
Brand &User Research
Interface Visual Design
TIMELINE
Sep-Dec 2023
TEAM
Team Project
TOOL
Figma, Midjourney, AE
Rivian is on a mission to keep the world adventurous forever.
How can we create a user experience for Rivian that emphasizes outdoor adventures while ensuring sustainable innovation and relevance over the next decade?
Rivian is on a mission to keep the world adventurous forever.
How can we create a user experience for Rivian that emphasizes outdoor adventures while ensuring sustainable innovation and relevance over the next decade?
Rivian is on a mission to keep the world adventurous forever.
How can we create a user experience for Rivian that emphasizes outdoor adventures while ensuring sustainable innovation and relevance over the next decade?
Interface Design OUTCOME
2035
Interface Design OUTCOME
2035
Interface Design OUTCOME
2035
Outdoor Activities
Users can view various categories of outdoor activities.
The locations and routes on the outdoor activity map are clear, making navigation easy.
Users can view various categories of outdoor activities.
The locations and routes on the outdoor activity map are clear,
making navigation easy.
Users can view various categories of outdoor activities.
The locations and routes on the outdoor activity map are clear,
making navigation easy.
Outdoor Activities
The activity descriptions are detailed, including local weather, estimated duration, difficulty levels, and user reviews
Rivian Community
Members of the Rivian Community can add each other as friends and share social updates.
The map allows a clear view of the locations and activities of nearby social friends.
community share
Real-time updates on the latest activities of nearby Rivian drivers.
Outdoor Activities
The activity descriptions are detailed, including local weather, estimated duration, difficulty levels, and user reviews
Rivian Community
Members of the Rivian Community can add each other as friends and share social updates.
The map allows a clear view of the locations and activities of nearby social friends.
Community Share
Real-time updates on the latest activities of nearby Rivian drivers.
Brand Vision
"In 2035, Rivian is more than just an automaker; we are the epitome of electric adventure and mobility for everyone.
Our brand vision is to redefine adventure together, creating an accessible, sustainable, and unforgettable experience where you can meet new friends and forge lasting connections."
"In 2035, Rivian is more than just an automaker; we are the epitome of electric adventure and mobility for everyone.
Our brand vision is to redefine adventure together, creating an accessible, sustainable, and unforgettable experience where you can meet new friends and forge lasting connections."
Brand value
Sustainability
Sustainability
Innovation
Innovation
Adventure
Adventure
Safety
Safety
diversity
diversity
Sustainability
Innovation
Adventure
Safety
diversity
Sustainability at the Core
Rivian focuses on sustainability, aiming to reduce transportation's environmental impact.
Key initiatives include eco-friendly materials, promoting electric vehicles, and minimizing emissions.
Innovation and Adventure
Rivian combines electric vehicle technology with a spirit of adventure.
Highlights include off-road capabilities, advanced features, and distinctive design.
Customer-Centric Approach
Emphasis on understanding and meeting customer needs.
Features personalized services, responsive support, and a robust community presence.
Community and Engagement:
Rivian nurtures a community around adventure and sustainability.
Activities include events, support for outdoor initiatives, and fostering customer connections.
Brand philosophy
Sustainability at the Core
Rivian focuses on sustainability, aiming to reduce transportation's environmental impact.
Key initiatives include eco-friendly materials, promoting electric vehicles, and minimizing emissions.
Innovation and Adventure
Rivian combines electric vehicle technology with a spirit of adventure.
Highlights include off-road capabilities, advanced features, and distinctive design.
Customer-Centric Approach
Emphasis on understanding and meeting customer needs.
Features personalized services, responsive support, and a robust community presence.
Community and Engagement:
Rivian nurtures a community around adventure and sustainability.
Activities include events, support for outdoor initiatives, and fostering customer connections.
Brand philosophy
Sustainability at the Core
Rivian focuses on sustainability, aiming to reduce transportation's environmental impact.
Key initiatives include eco-friendly materials, promoting electric vehicles, and minimizing emissions.
Innovation and Adventure
Rivian combines electric vehicle technology with a spirit of adventure.
Highlights include off-road capabilities, advanced features, and distinctive design.
Customer-Centric Approach
Emphasis on understanding and meeting customer needs.
Features personalized services, responsive support, and a robust community presence.
Community and Engagement:
Rivian nurtures a community around adventure and sustainability.
Activities include events, support for outdoor initiatives, and fostering customer connections.
Brand philosophy
Product research
Persona
DEMOGRAPHICS
Name: Ethan
Age: 23
Gender: Male
Location: Colorado, USA
Occupation: Computer Science Student (graduate)
Family income: Middle Class
BACKGROUND STORY
Ethan, an adventurous computer science student and avid explorer, enjoys thrilling journeys, meeting new people, and integrating technology into his adventures.
Residing in Colorado, he actively participates in his university's photography club and frequently explores the state's natural wonders. His activities include hiking in the Rockies, rock climbing at Garden of the Gods, and biking on various trails.
Outside his studies, Ethan prepares for new explorations in Colorado, honing his photography skills to capture the stunning outdoor scenery.
VALUES, STATE of MIND, DESIRES
Adventure, Exploration, Travel, Photography, Technology, Sustainability
Personal Goal
- To find a reliable vehicle that can handle his desire for thrilling journeys and exploring hidden places.
- To ensure a joyful, safe, and tech-enabled adventure experience and to learn, get inspiration, and relaxation from nature environment
- To create and capture memorable experiences and able to share them with like-minded individuals
Expectations
Functional
- Easily accessible and fast-charging using solar panels
- AI-driven navigation system, HD Mapping
- Equipment storage
- Integrated drone for checking the journey
- Strong adaptability, Adventure Mode (Floating, Camping)
Emotional
- Passion for exploration and a desire for new experiences
- Strong connection with the natural world
- Sense of freedom and liberation
- Detailed atmosphere
QUOTE
"As a graduate student in software engineering, I also have a strong passion for landscape photography. I enjoy traveling to remote locations to photograph nature's captivating moments, finding exhilaration and healing in these experiences. Additionally, I love sharing these adventures with friends.“
MOTIVATIONS
- Love for nature : landscapes, from mountains to forests, deserts, and more
- Growth self-discovery : challenge himself, build resilience, and learn new skills
- Social connection : finds joy in building friendships with fellow adventurers and creating a community of like-minded individuals
- Technology-Innovation : leverage technology to enhance his adventures
Persona
BACKGROUND STORY
Ethan, an adventurous computer science student and avid explorer, enjoys thrilling journeys, meeting new people, and integrating technology into his adventures.
Residing in Colorado, he actively participates in his university's photography club and frequently explores the state's natural wonders. His activities include hiking in the Rockies, rock climbing at Garden of the Gods, and biking on various trails.
Outside his studies, Ethan prepares for new explorations in Colorado, honing his photography skills to capture the stunning outdoor scenery.
PERSONAL GOAL
- To find a reliable vehicle that can handle his desire for thrilling journeys and exploring hidden places.
- To ensure a joyful, safe, and tech-enabled adventure experience and to learn, get inspiration, and relaxation from nature environment
- To create and capture memorable experiences and able to share them with like-minded individuals
MOTIVATIONS
- Love for nature : landscapes, from mountains to forests, deserts, and more
- Growth self-discovery : challenge himself, build resilience, and learn new skills
- Social connection : finds joy in building friendships with fellow adventurers and creating a community of like-minded individuals
- Technology-Innovation : leverage technology to enhance his adventures
VALUES, STATE of MIND, DESIRES
Adventure, Exploration, Travel, Photography, Technology, Sustainability
DEMOGRAPHICS
Name: Ethan
Age: 23
Gender: Male
Location: Colorado, USA
Occupation: grad Computer Science Student
Family income: Middle Class
QUOTE
"As a graduate student in software engineering, I also have a strong passion for landscape photography. I enjoy traveling to remote locations to photograph nature's captivating moments, finding exhilaration and healing in these experiences. Additionally, I love sharing these adventures with friends.“
EXPECTATIONS
Functional
- Easily accessible and fast-charging using solar panels
- AI-driven navigation system, HD Mapping
- Equipment storage
- Integrated drone for checking the journey
- Strong adaptability, Adventure Mode (Floating, Camping)
Emotional
- Passion for exploration and a desire for new experiences
- Strong connection with the natural world
- Sense of freedom and liberation
- Detailed atmosphere
cockpit concept 2035
Level 3 Autonomous Driving
Off Road Capability
Electric Adventure Vehicles
Nature-friendly
Level 3 Autonomous Driving
Off Road Capability
Electric Adventure Vehicles
Nature-friendly
AI / Geospatial Analysis
Detection
Interactive Off-road Map
Augmented Reality
Community
AI / Geospatial Analysis
Detection
Interactive Off-road Map
Augmented Reality
Community
Style Guide
Short film showcase
Take Away
Features tailored for outdoor enthusiasts include advanced off-road navigation and community-sharing tools, enhancing the adventure experience.
Eco-friendly materials and energy-efficient technologies are essential, reflecting Rivian's commitment to environmental responsibility.
User interfaces and connectivity solutions integrate seamlessly with the natural environment, ensuring technology enhances rather than disrupts outdoor experiences.
Features tailored for outdoor enthusiasts include advanced off-road navigation and community-sharing tools, enhancing the adventure experience.
Eco-friendly materials and energy-efficient technologies are essential, reflecting Rivian's commitment to environmental responsibility.
User interfaces and connectivity solutions integrate seamlessly with the natural environment, ensuring technology enhances rather than disrupts outdoor experiences.