Team Vaxadena
Team Vaxadena
UX Design | Visual Design | Branding
UX Design | Visual Design | Branding
The creative public health campaign sponsored by the Pasadena Public Health Department (PPHD)
The creative public health campaign sponsored by the Pasadena Public Health Department (PPHD)
OVERVIEW
OVERVIEW
Team Vaxadena is created to build awareness and trust in the Pasadena Public Health Department and to disseminate crucial COVID-19 vaccination information.
This creative campaign designed to targeted areas with low vaccination rates, featuring various deliverables to promote COVID-19 vaccination among children and families.
Team Vaxadena is created to build awareness and trust in the Pasadena Public Health Department and to disseminate crucial COVID-19 vaccination information.
This creative campaign designed to targeted areas with low vaccination rates, featuring various deliverables to promote COVID-19 vaccination among children and families.
MY ROLE
User Research
Branding & Visual
TIMELINE
May-Aug 2022
TEAM
Team Project
TOOL
Figma, Illustrator
Social media
Social media
What is our task
Pasadena 91103
Pasadena 91103
Mitigate Vaccination hesitancy
Increase the childhood vaccination rate in Pasadena
Shift attitudes about vaccination
Inform/share CoVid vaccination knowledge
Build awareness and trust for PPHD
Mitigate Vaccination hesitancy
Increase the childhood vaccination rate in Pasadena
Shift attitudes about vaccination
Inform/share CoVid vaccination knowledge
Build awareness and trust for PPHD
who are we design for
African American & LatinX
Kids 0-11
Caregivers & Extended families
African American & LatinX
Kids 0-11
Caregivers & Extended families
challenges to opportunities
Misinformation
Use social media to deliver truthful information to counterbalance negativity
Medical Distrust
Children are the key to building new attitudes & trust
Lack of Tech-Savviness
Provide tangible, analog materials and information
Fear of Shots & Needles
Boost courageousness & be clear about how vaccination works
Solution
Tangible Material at Accessible Locations
For Children
Exciting & fun
Play & learn
Age Appropriate
For Caregivers
Empathy
Truthful Information
Necessities
Educational
What is our task
Pasadena 91103
Mitigate Vaccination hesitancy
Increase the childhood vaccination rate in Pasadena
Shift attitudes about vaccination
Inform/share CoVid vaccination knowledge
Build awareness and trust for PPHD
who are we design for
challenges to opportunities
Misinformation
Use social media to deliver truthful information to counterbalance negativity
Medical Distrust
Children are the key to building new attitudes & trust
Lack of Tech-Savviness
Provide tangible, analog materials and information
Fear of Shots & Needles
Boost courageousness & be clear about how vaccination works
Solution
Tangible Material at Accessible Locations
For Children
For Caregivers
next step
Various deliverables not only engage caregivers and their children with enjoyable family activities but also keep younger non-readers occupied with fun tasks on-site.
This project is crucial in addressing vaccination hesitancy and has been selected for further collaboration with PPHD, highlighting its success and impact.
next step
Various deliverables not only engage caregivers and their children with enjoyable family activities but also keep younger non-readers occupied with fun tasks on-site.
This project is crucial in addressing vaccination hesitancy and has been selected for further collaboration with PPHD, highlighting its success and impact.